Our Company
SunFarm Products Ltd. is a North American Corporation headquartered in Vancouver, Canada with offices in US, Hong Kong and China that aims to offer a diverse portfolio of FMCG products to various markets globally.
Mission: We help consumers globally access quality products and live a better life.
Vision: To build a network of trusted local partners and to provide a diverse array of products to the markets they serve.
Our History
SunFarm Products was established in 2010 as Sinova Foods as a general merchandise trading Company.
In 2010, to meet the increasing demand of quality products in China, SunFarm started to focus on quality FMCG products to address the needs. JustOrder operating entity was established for our work with in this Region.
In 2011, we launched SunRype, an iconic Canadian brand for Juice and fruit snack products for the China Market. Today, it is the No.1 selling fruit snack brand in its category in China online.
In 2013, our own Brand SunCrop was launched. Focusing on Oil and Grain products.
Today, Suncrop is the No. 1 Canola oil brand selling through Alibaba’s Tmall Direct Import (TDI)
In 2015, SunFarm Products was recognized by Government of Canada as a Premier Trade Partner
In 2016, we worked with Alibaba Group as key partner for Canadian Pavilion on Tmall Platform at G20 Summit.
In 2017, Alibaba recognized SunFarm at Alibaba’s Premier Gateway Canada Event and invited our executives as keynote presentation panelist to share their experience for their contribution of products to the Alibaba Ecosystem and as a “Wholesale Enabler” for International Brands.
In 2023, SunFarm Products is working with The Ministry of Trade of Canada on Canada Pavilion at JD Worldwide, providing Door-To-Door accesses for Canadian brands from their farms or facilities to Chinese consumers.
Our Business Model
Why Southeast Asia?
•We believe the next big market opportunity lies in Southeast Asia with a growth potential still accelerating
•Meet the increased demand from our Brand Partners to enter Southeast Asia
•Our Success in our main markets drive our intent to grow in new markets to meet demands and catch new opportunities
What are we looking for?
A Trusted Partner,
- Well established in the local market
- That shares our Family Business Values
- Ambitious and innovative to grow and develop our brands